Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy
نویسندگان
چکیده
منابع مشابه
Understanding Social Network Usage: Impact of Co-Presence, Intimacy, and Immediacy
This study examines individuals’ intentions and behaviour on Social Networking Sites (SNSs). The study proposed model asserts that “Co-presence”, “Intimacy”, “Immediacy”, “Perceived Enjoyment”, and “Perceived ease of use” formed individuals' “Attitude” towards “behavioral intention” to use SNSs. The results support all formulated hypotheses. The proposed model in this study explains 69% of indi...
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ژورنال
عنوان ژورنال: International Journal of Advanced Computer Science and Applications
سال: 2015
ISSN: 2156-5570,2158-107X
DOI: 10.14569/ijacsa.2015.060813